British Wrestling Has a New Independent Non-Executive Director of Marketing

I’m absolutely chuffed to announce that I’ve recently been appointed to the British Wrestling Non-Executive Board of Directors.

Although the sport of wrestling is new to me in every sense of the word, I am all too familiar with the challenges that minority sports face year in and year out. Every time an Olympic year comes around, all eyes are on the home talent, but little attention is given to these athletes after the closing ceremonies. Little is known about what it takes to perform at an elite level with the ‘elite’ infrastructure that athletes in other sports are privy too. Even less is known about the sacrifice that athletes, coaches, officials and parents make to ensure that the sport is conducted to an international standard but on a local budget.

During my tenure, my aim is to deliver a marketing strategy that will drive participation in and awareness of wrestling. I’m not necessarily looking for quick wins, but rather, a foundation that enables continued and positive progression.

I’ve only attended one board meeting so far, but since meeting my new colleagues, I’ve been struck by their passion for the sport, all-hands-on-deck attitude and genuine desire to see the sport of wrestling grow in this country.

I’ll definitely make sure to update on my experience both here and also via my Twitter account as I go along. If you know a thing or two about wrestling and want to share the knowledge, feel free to get in touch!