Saturday, 9 April 2016

There's More Than One Way to Be a Game Changer


The prestigious Women’s Sports Trust #BeAGameChanger awards takes place in London on the 12th of May.

Now in its second year and supported by Microsoft, the awards showcase women’s sport by highlighting success stories, raising the profile of role models, increasing media coverage and connecting decision makers with one another.

Members of the general public and those in the sports industry put forward a record number of nominations resulting in an impressive shortlist which was chosen by an expert panel. The public vote opens on the April 18 – May 1, so you can have your say on the winners too!

The winners will be announced on May 12 on the awards night to a high profile audience, including some of the country’s leading athletes, politicians, journalists and corporate leaders.

These awards are unique in uncovering some of the best diverse talent out there both on and off the sports field. The categories are:

Sporting Role Model – Individual
Sporting Role Model – Team
Ambassador of Women’s Sport
Sponsor Partnership of the Year
National Governing Body of the Year
Inspiring Initiative – National
Inspiring Initiative – Local/Grassroots
Media Initiative of the Year
Journalist of the Year
Imagery of the Year
Outstanding Contribution to Women’s Sport

A lot of us talk about wanting to see improvements in women’s sports and supporting the awards is one way we can show it. Just to go to http://www.womenssporttrust.com/bagc2016/ and cast your votes!

Tuesday, 22 March 2016

British Wrestling Has a New Independent Non-Executive Director of Marketing

I’m absolutely chuffed to announce that I’ve recently been appointed to the British Wrestling Non-Executive Board of Directors.

Although the sport of wrestling is new to me in every sense of the word, I am all too familiar with the challenges that minority sports face year in and year out. Every time an Olympic year comes around, all eyes are on the home talent, but little attention is given to these athletes after the closing ceremonies. Little is known about what it takes to perform at an elite level with the ‘elite’ infrastructure that athletes in other sports are privy too. Even less is known about the sacrifice that athletes, coaches, officials and parents make to ensure that the sport is conducted to an international standard but on a local budget.

During my tenure, my aim is to deliver a marketing strategy that will drive participation in and awareness of wrestling. I’m not necessarily looking for quick wins, but rather, a foundation that enables continued and positive progression.

I’ve only attended one board meeting so far, but since meeting my new colleagues, I’ve been struck by their passion for the sport, all-hands-on-deck attitude and genuine desire to see the sport of wrestling grow in this country.

I’ll definitely make sure to update on my experience both here and also via my Twitter account as I go along. If you know a thing or two about wrestling and want to share the knowledge, feel free to get in touch!