Go Spike

Volleyball England has unveiled a total image overhaul with a new logo and fresh red, white and grey colour scheme as part of a brand repositioning to enhance awareness, understanding and participation of volleyball in all its forms in England.

The new branding will be rolled out across Volleyball England in the coming months as the organisation continues to develop the sport to appeal to a wider audience in line with their “Go Spike!” campaign.

Lisa Wainwright, Volleyball England Chief Executive said: "”The new brand positioning has been designed to convey the sports of volleyball as adaptable, social, fresh and invigorating.”

“In order to achieve the highest standards of volleyball in this country, we felt that the organisation needed a new look that truly represented the modern, innovative, and professional qualities of both the sport and the Volleyball England organisation.

Volleyball England chose Thinkfarm, a strategic brand consultancy based in London, to help rebrand the organisation and develop campaign themes to promote participation.

Mark Norton, Creative Director of Thinkfarm, said: “Volleyball is totally inclusive, competitive but safe and offers a great social buzz. We feel that the new branding and ‘Go Spike’ campaign capture the sprit and excitement of the game as well as the values of Volleyball England’s committed and enthusiastic team.”