PUMA meets Africa

African prints were predicted to be THE trend this season and PUMA is leading the pack. To herald the start of a World Cup year and to celebrate PUMA’s long-standing partnership with African football, PUMA has partnered with Kehinde Wiley, one of the world’s most sought-after artists, and commissioned him to create four original works of art inspired by three of football’s most decorated players - Samuel Eto’o, John Mensah and Emmanuel Eboué.

In addition to the portraits, Wiley has also lent some of his unforgettable patterns to the PUMA Spring Summer 2010 PUMA Africa lifestyle collection of apparel, footwear and accessories, which are available at Selfridges.

The PUMA Africa collection uses seven graphic patterns from Wiley’s existing work and integrates them throughout the bright, bold, colour-blocking patterns of the collection. The collaboration between PUMA and Kehinde Wiley is part of a larger Africa-themed campaign PUMA is embarking on in advance of World Cup 2010, which will be held in South Africa in June.

Photo credit: sixoone