Wednesday, 11 April 2012

Beauty, Brawn and Business Sense

Champion natural bodybuilder, aerialist, dancer, fitness model... it’s hard to believe that Claire Harper could possibly fit anything else on that list. Yet she’s somehow she has managed to add the role of businesswoman to that impressive list of roles.

Despite the demanding training schedule that is required to be a top athlete, she’s managed to find the time to successfully launch and manage a welcome product to the UK fitness scene – the Smartshake.
The Smartshake is a breath of fresh air because it has three storage compartments which allow you to keep the items or supplements you need in one place while you are training. Vitamins, snacks, thermogenics, locker keys – whatever you want really. It’s so simple its genius.




On top of being the ultimate gym buddy, the product is BPA-free, recyclable, microwaveable, has leak proof technology and comes in different colours and sizes.

If anyone understands how important it is to have her everything she needs at her fingertips, it’s Claire. You don’t earn the titles of FAME Miss World Fitness Model Champion, BNBF Miss Northern Figure and NPA Miss North West Figure (to name a few) by leaving your diet and nutrition to chance.
Harper and co came across Smartshake at the Bodypower show and loved it as soon as they laid eyes on it. After using it for herself and truly understanding its usefulness, she couldn’t shake (no pun intended) the feeling that she needed to introduce this product to the UK on a wider level. Whilst on a holiday she put a plan together, set the wheels in motion and the rest is history.

Smartshake's entry into the UK has been positive - they've been spotted at fitness exhibitions, on the pages of OK! magazine and in the gym bags of fitness enthusiasts up and down the country. They've been so successful that copycats have already started to pop up, but this doesn't phase Harper. ‘Since we launched in the UK 18 months ago we have gone from hearing people say it would never work to seeing people try to create their own version. Imitation is meant to be the highest form of flattery so we must be doing something right!’

Spoken like a true champ!

To find out more check out: www.smartshake.co.uk